Gordo's Dessert Bar was created to build on the success of Flaco's Tacos in a vibrant Chicago college neighborhood. The concept invited customers to create their own horchata-inspired dessert bar by choosing a bar flavor, coating, and sprinkles. Gordo's was designed to be the fun, memorable finish to a great taco meal.

The final identity featured a hand-drawn superhero-inspired shield and custom lettering, reinforcing the idea that customers had the power to create a dessert uniquely their own. To make the experience simple and engaging, we developed the tagline "Pick. Dip. Sprinkle." and displayed the three-step process behind the counter, making it easy for customers to create their perfect dessert bar.